ABOUT US

Welcome to TARTARUGA

…where fashion meets a world of vibrant colors, ethical values, and artisanal craftsmanship.

Our journey began in 2008 when Patricia Chao, a lawyer with a creative spirit, embarked on a transformative path, trading her legal career for the allure of fashion.

This decision marked the birth of TARTARUGA, a brand deeply rooted in a passion for design, sustainability, and authenticity.

Patricia’s vision was clear: to offer women a unique way to express themselves through clothing that transcends trends.

TARTARUGA’s designs are a reflection of Patricia’s artistic soul, each piece carefully crafted to capture the essence of femininity and authenticity.

Over time, TARTARUGA has grown from a seed of creativity into a fully blossomed brand, leaving its distinctive mark on the Beachwear & Lifestyle segment.

At the heart of TARTARUGA lies an unwavering commitment to color.

We believe that colors have the power to evoke emotions, memories, and stories.

Our colors are more than shades; they are narratives of sunsets, sea breezes, and the boundless joy of summer.

Our unique dyeing techniques and the use of natural pigments result in color palettes that are truly our own, with hues and combinations found nowhere else.

Adding a new chapter to our story, we proudly present our exquisite collection of handcrafted jewelry.

Each piece is a masterpiece, meticulously made in Brazil with silk threads, vibrant enamels, colorful leathers, cubic zirconia, and crystals.

These pieces create a harmonious symphony of color, perfectly coordinated to complement our garments.

Their beauty transcends aesthetics; it is a testament to ethical craftsmanship, born from collaboration with Brazilian women’s associations.

Sustainability is the cornerstone of our philosophy.

From the fabrics we select to the partnerships we forge, every decision is made with respect for the environment and the people who bring our creations to life.

TARTARUGA takes responsibility by creating garments that stand the test of time and transcend seasons.

TARTARUGA invites you to embrace life in color.

Our collections are more than garments; they are stories waiting to be told, experiences waiting to be lived.

Join us in celebrating the essence of femininity, the power of authenticity, and the beauty of ethical fashion.

Discover a world where every piece is a canvas, every color is a brushstroke, and every design is a masterpiece.

As you explore our collections, remember our guiding motto: Smile at life and soak up the color!