ABOUT US

Welcome to TARTARUGA, where fashion meets a world of vibrant colors, ethical values and artistic craftsmanship.

Our journey began in 2008 when Patricia Chao, a lawyer with a creative spirit, embarked on a transformative path, trading in her legal career for the lure of fashion.

This decision marked the birth of TARTARUGA, a brand deeply rooted in a passion for design, sustainability and authenticity.

Patricia's vision was clear: to offer women a unique way to express themselves through clothing that transcends trends.

TARTARUGA's designs are a reflection of Patricia's artistic soul, each piece carefully crafted to capture the essence of femininity and authenticity.

Over time, TARTARUGA has grown from a seed of creativity into a fully blossomed brand, making its distinctive mark in the Beachwear & Lifestyle segment.

At the heart of TARTARUGA lies an unwavering commitment to color.

We believe that colors have the power to evoke emotions, memories and stories.

Our colors are more than shades; they are narratives of sunsets, sea breezes and the endless joy of summer.

Our unique dyeing techniques and use of natural pigments result in color palettes that are truly our own, offering shades and combinations found nowhere else.

Adding a new chapter to our history, we proudly present our handcrafted jewelry collection.

Each piece is a work of art, meticulously crafted in Brazil with silk threads, vibrant enamels, colorful leathers, zircons and crystals.

These pieces are a harmonious symphony of color, perfectly coordinated to complement our garments.

But beauty goes beyond aesthetics; our jewelry is a testament to ethical craftsmanship, created in partnership with Brazilian women's associations.

Sustainability is the cornerstone of our philosophy.

From the fabrics we select to the partnerships we form, every decision is made with respect for the environment and the people who bring our creations to life.

TARTARUGA is a brand that takes responsibility, creating garments that stand the test of time and transcend the seasons.

TARTARUGA invites you to embrace life in color.

Our collections are more than garments; they are stories waiting to be told, experiences waiting to be lived.

Join us in celebrating the essence of femininity, the power of authenticity and the beauty of ethical fashion.

Discover a world where every piece is a canvas, every color is a brush stroke and every design is a masterpiece.

As you explore our collections, remember our guiding motto:

SMILE AT LIFE AND SOAK UP THE COLOR!